In response to the tragedies of September 11, 2001, The Rendon Group created "United we Stand for America: A Message of Home from the Youth of Massachusetts." The centerpiece of the campaign was a larger-than-life tapestry of an American flag, measuring nearly half the size of a football field. The 60' x120' flag was comprised of more than 40,000 individual pieces of 6" x 6" fabric inscribed with students' messages of patriotism, peace, love, and support for their country.

A direct mail postcard was designed that generated interest from more than 400 teachers in just five days. In total, more than 50,000 Massachusetts youngsters from 650 schools and classrooms participated in this project.

The Rendon Group created the campaign, developing a campaign slogan, recruitment postcards, stickers, posters, a website, and established a toll-free telephone number. This amazing flag has garnered more than 125,000,000 media impressions representing 25 television outlets across the country and nearly 100 newspaper articles.