Tricia
Raynard
Vice President of Public Relations and Special Events
Vice President of Public Relations and Special Events
Ms.
Raynard brings more than 15 years experience in public and media
relations, special event coordination, media advertising and public
education campaigns. Ms. Raynard is instrumental in developing
effective communications and special event strategies for all TRG
clients including Merck, Time Warner, Blue Cross Blue Shield
Foundation of Massachusetts, the Massachusetts Technology
Collaborative, and the Massachusetts Executive Office of
Environmental Affairs. Ms. Raynard specializes in developing and
implementing statewide public outreach campaigns and has extensive
experience in media relations, organizing press conferences and
special events throughout the country. Prior
to returning to TRG in 2000, Ms. Raynard was the vice president of
public relations at Hawthorne Associates, a public relations and
marketing agency that specialized in the corporate training
industry. While at Hawthorne Associates, Ms. Raynard was
responsible for developing public relations and media outreach
campaigns for clients including Arthur Andersen Virtual Learning
Network, McGraw-Hill Lifetime Learning, The Gallup School of
Management and PRIMEDIA Workplace Learning. Ms. Raynard was also
responsible for coordinating all trade show logistics for Hawthorne
clients including booth design, coordinating pre-show promotions
and special events. In addition to public and media relations, Ms.
Raynard’s responsibilities include the development and
implementation of marketing and promotional materials, community
coalition building and oversees the media buying division of
TRG.
